Hardy ExoticsRebranding, Wayfinding and PhotographyApril/May 2024
Hardy Exotics is an exotic garden nursery based between Penzance and Hayle in Cornwall. With a rich history and 30+ years of experince, the nursery provides invaluable expertise that surrounding garden centre stores can’t provide.
I chose to rebrand the nursery to enhance their image while keeping the history and personal elements at the forefront of the branding. I created my own hand draw typeface as well as a series of illustrations which were created in a similar style. I redesigned various existing touchpoints, keeping the physical form very simple, as the nature of their family business means their budgets are relatively small.